- Published on 13 November 2017
Players in the agro-business have been urged to export shelled peas into the South-East Asian market to boost the country’s foreign currency reserves dwindle, ZimTrade has said.
In its newsletter, ZimTrade said the demand for fresh garden peas in Malaysia was increasing and exporters should take advantage of that to earn the country the much-needed foreign currency. ZimTrade said Malaysia’s rising per capita income and increasing urban population has encouraged consumers to lead a more modern-but-busy lifestyle. The trend is therefore towards meals that are convenient to prepare or ready to eat, it said. (Newsday)